Who's Who in
Humanities Academia

Nathaniel J. Evans

Academic Title: Assistant Professor

Name: Nathaniel J. Evans

 

Department: Department of Advertising & Public Relations

Department Website: http://grady.uga.edu/academics/adpr/

Institution: University of Georgia

 

Address: 120 Hooper Street
Athens, Georgia 30602-3018

 

Highest Degree:

Date of Degree:

Degree Institution:

 

E-mail: Contact by e-mail?

 

Expertise: Dr. Evans’ research examines the blurring of boundaries between entertainment and commercial content, and the impact on issues related to consumer information processing, evaluation, and policy. He uses experimental and survey methodology to examine consumers’ information processing, evaluation, and behavioral outcomes of exposure to in-game advertising, advergames, branded games, native advertising, and other immersive or covert advertising formats. His research has examined regulatory and policy related topics in advertising, marketing, communication and health. Dr. Evans’ published work is featured in the Journal of Advertising, Journal of Interactive Advertising, Journal of Current Issues and Research in Advertising, Journal of Consumer Affairs, Health Affairs, andTelevision and New Media.

 

---

Start A New Search

If you are a faculty member and are not presently included in our Who's Who in Academia, you may submit a request to be added.

If you are currently included in our database and have previously established an account, you can update any of the information shown in your record.